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On-Site Optimization

On-Site Optimization, as the title suggests, involves restructuring the site elements to make it easier for search engines to find them. To help achieve this goal, various techniques are used. This is to ensure that search engines give greater weightage to the site over other alternatives.  Cosmosstarconsultants can help achieve your On-Site Optimization goals. To help you understand things better, here are a few key pointers to the process:


As far as clichés go, a picture is known to speak a thousand words. Search engines however, prefer words over images. Content therefore is still the most important factor in deciding the popularity of a site on search-engines. Thus the content on a site must be relevant to the topic of discussion and be presented in a simple, easy to understand manner. Since, search engines respond better to long tail queries. A site that has enough content to appeal to such queries stands a better chance of being featured higher in search engine responses.

Design Embellishments

Animated elements such as static and moving images in formats such as flash can be a key element in transforming a site into a eye capturing design. However, a site may be a visual masterpiece, but it is wasted, if the search engines cannot find them. Thus, one must strike a balance between such visual imagery and content as search engines may find it difficult to feature them in their results.

Navigational Order

All so often, it happens that a site will have fancy navigational aids that feature some form of animated effect. While it may add to the visual element of the site, such embellishments actually detract from their core purpose. It is pointless to have a visually arresting website, if your visitors do not know that it exits. Remember, Search engines find it easiest to index a site, when its navigational aids are devoid of non-textual effects. It is always wise to incorporate certain keywords into the navigation structure, for they improve the search ratings of the site.


that offer visitors a chance to understand the various services available through the site are a great feature to have. Bread crumb navigation is another great feature to have, for it lets the visitor know about their location on the site and the various navigation options that they have.


Webmasters generally consider titles to be among the best weapons in their on-site optimization arsenal. However, titles cannot be over-abused. Thus, repeating titles across the site is not very SEO friendly. Most search engines do not take kindly to key-words being used in titles. Thus, if one is not cautious, such practices can have an adverse effect on the optimization exercise. The relevancy factor is of prime importance here, from the point of view of both, the search engine as well as the visitor.

Meta Tags

Meta tags are a great way to tell web crawlers about your site. They inform search engines about the information contained within the website. Hence, a Meta Tag convey the exact description of the particular page to which it belongs, yet, should be as concise as possible.


As the name suggests, headings usually set the tone for the content being described under it. Thus, a well written heading tag (H1, H2, and H3) helps both, search engines as well as the visitors to understand what the topic is all about. Dividing the content, and grouping it under appropriate headings improves the readability factor of a site. This is done to break up the monotony of having the content in one big slab.

Keyword Spread

Keywords are a great way to funnel traffic to a site. However, these must be incorporated into the content in a sensible manner. Cramming keywords into a small space on the screen is not an SEO friendly practice. It undermines great content by making it look like spam and does not improve search engine efficiency either.

Image tagging

The proliferation of hand-held devices has thrown up some rather unique challenges for web masters. With the cameras on these devices becoming more and more competent, they are slowly replacing compact cameras as primary shooters. Thus image searches have become extremely popular. However, the smaller screen-space causes the images to render inefficiently. In such cases, Image tagging, that’s apt and concise is a great work around. It allows users to make informed choices, even if the images themselves fail to load.

A site must be technically sound for SEO to be deployed efficiently. The internal structure of the site too is important and care must be taken to ensure that it is optimized carefully. The key to improving the SEO compliance of a site is to do everything in moderation. No singular aspect must be overdone at the cost of ignoring the others.