The advancement of technology has rewritten the rules of engagement for doing business. The world over, brands are discovering that the consumer environment is shrinking everyday. Increased competition means that there are multiple businesses trying to capture the attention of fickle minded customers. The popularity of the World Wide Web and consumption devices such as web-enabled handheld devices has literally put the power of the web in the palms of consumers.
"If content is king, then conversion is queen." – John M
The twin aims of any business are to maximize its revenue and profits. A key element towards achieving this is visitor traffic on a website. For a business to achieve these goals, their customers or clients must first, know that the business exists, in the first place. But, it is not enough for a visitor to simply know that a particular business exists.
- New marketing is about the relationships, not the medium.
There is a difference between just placing an advertisement in front of the target audience and placing an advertisement as well as allowing them to respond to it. Yes… 'Interaction' is the basis on which the idea of social media marketing has been built. Social media marketing is widely known as 'influence marketing'.
In the world of website banners, placement is everything
Methods like PPC and SEO are deployed to improve the visibility of your site for audiences that may be actively looking for you. Website Banners on the other hand are highly effective in raising brand visibility when placed on industry generic media. While content is still king, visuals play a crucial role in attracting visitors to the content.
Without promotion something terrible happens… Nothing
The great product that you have created or the service that you offer has been backed by a strong promotional marketing program. Awareness is increasing slowly, footfalls too are climbing steadily. However, you still feel that there is something lacking, the impact is more obtuse. What's missing is a direct form of communication that's simple to manage,