The advancement of technology has rewritten the rules of engagement for doing business. The world over, brands are discovering that the consumer environment is shrinking everyday. Increased competition means that there are multiple businesses trying to capture the attention of fickle minded customers. The popularity of the World Wide Web and consumption devices such as web-enabled handheld devices has literally put the power of the web in the palms of consumers.
The twin aims of any business are to maximize its revenue and profits. A key element towards achieving this is visitor traffic on a website. For a business to achieve these goals, their customers or clients must first, know that the business exists, in the first place. But, it is not enough for a visitor to simply know that a particular business exists.
There is a difference between just placing an advertisement in front of the target audience and placing an advertisement as well as allowing them to respond to it. Yes… ‘Interaction’ is the basis on which the idea of social media marketing has been built. Social media marketing is widely known as ‘influence marketing’.
Content that is both, valuable as well as informative to the targeted readers, is a valuable asset to have for a brand. A company that has just brought out a white-paper on a particular topic makes it available to site visitors. The condition for such an exchange is that the visitor submits their email address to them, together with the permission to be contacted in the future. This is a classic example of Content Marketing.
The great product that you have created or the service that you offer has been backed by a strong promotional marketing program. Awareness is increasing slowly, footfalls too are climbing steadily. However, you still feel that there is something lacking, the impact is more obtuse. What's missing is a direct form of communication that's simple to manage,