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Search Engine Marketing (SEM)

The crowded digital space is making it increasingly difficult for brands to stand out from the competition. Visibility has become the key to garner traffic, as firms try to out-do each other with lavish website designs that captivate the minds of site visitors. But a website that wants to embed itself into the consciousness of the visitor must first pass an important hurdle, Search Engines. A significant chunk of the traffic that is directed to a website comes from search engines. Such is their growing clout; that a website is guaranteed to perform below potential, unless it features high up in their rankings.

Brands have realized high search engine rankings are the key to popularity with the consumers. This is why, savvy brand owners are constantly working with their advertisers to leverage ways in which their websites can climb higher in the rankings and enjoy greater visibility. The techniques used by advertisers to help achieve these results are broadly classified under the term, Search Engine Marketing or SEM.

While Search Engine Optimization or SEO is the umbrella term that is used to describe the organic methods to achieve the goals, Search Engine Marketing SEM is used to categorize advertising strategies that involve active intervention by the brand. A common way to achieve this is through the usage of paid search results that influence visitor actions.

As the impact of search engines continues to grow, SEM too is increasing in prominence. There is a growing consciousness among brands of all sizes about the power of SEM and the benefits that they could derive out of it. This is why, at Cosmos Star Consultants; we focus on a healthy dose of SEM based tactical solutions that help our clients achieve the results that they desire. We believe that the requirements of every client are unique and ensure that our solutions are customized to the individual requirements. Some of the successful solutions that are used by us are:

Pay Per Click (PPC)

Pay Per Click (PPC) is a popular and widely accepted promotional model that leverages the power of online marketing to promote websites. Businesses in particular, use PPC Services to direct traffic and revenue to their websites. Pay Per Click (PPC) promotions can be conducted in the following ways:

  • Cost per Click (CPC): We partner with leading search results providers like Google to deploy Cost Per Click (CPC) strategies that help drive traffic towards our clients
  • Cost Per Impressions (CPM): We deploy the Cost Per Impression (CPM) model to track advertising spends on the basis of impressions
  • Cost Per Acquisition (CPA): This form of advertising involves tracking the conversion rates against pre-determined activity by the visitor Read more...

Affiliate Marketing:

Affiliate Marketing is a marketing practice where an affiliate offers businesses a certain increase in traffic that can then be converted into sales leads. On the other hand, the business rewards the affiliate by sharing a certain percentage of the potential revenue that can be generated through such an arrangement. The links that are supported by the affiliate could be a few lines of text or it could also be in the form of an actual advertisement. Read more...

To learn more about how SEM can benefit your brand, simply fill in your details at the Contact Us page and we’ll get back to you.